Brand Recognition

Brand Recognition

GRAT.UNIC brand was inspired by the European Unicorn ancient legends; it’s representing the moderate and noble of Unicorn. Unicorn is the symbol of "power" , "noble" and "purity", its angle represents "the spirit of the sword", "Sunshine" and "God's revelation." GRAT.UNIC infuses the concept of unicorn into the brand, giving the pure, sunshine and unique position.

The English brand name (GRAT.UNIC) contains the first part of the group name (GREAT) and the latter part of the Unicorn (Unicorn), to form into a unique combination of words; its contains the group vision and culture - growing, innovative, beyond the self.

GRAT.UNIC positioning as high-end men's & women’s undergarment brand, targeted consumer group will be the age between 25-40 years old elite, the image of this age group is comfort, fashion, health, vitality, pursuit of high quality life, with family values, focusing on family . GRAT.UNIC from product to the end of brand image are pursuing of "quality life", comfortable, warm and healthy "family" atmosphere, the brand specific "home" culture to infect every consumer.

Brand Site

Brand Introduction


  • men's & women’s undergarment
    • Basic undergarment
    • Thermal undergarment
  • Household equipment
  • Accessories
    • Hat
    • Gloves
    • Scarves,etc

Product Material

  • Bamboo Fiber
  • Cotton
  • Lycra
  • PIMA Cotton
  • Lenzing Modal
  • Nylon
  • Functional technological fabric
  • Superfine Merino wool (machine washable)
  • Cashmere
  • Patents fabrics and others

Product Design